Having a professional online presence is more important than ever if you’re looking to showcase your professional career and highlight your services. Creating your online portfolio on a third-party platform is a great way to put the message out there, but many people find that this option is limiting.
On the other hand, when setting up your own website to feature a portfolio, you have complete creative freedom. Previously, this option was out of reach for many creators, because building a website required programming experience and significant technical know-how.
Now, with simplified digital technology tools and online store builders, it has become easier than ever to build stunning websites. With that being said, there are some things you need to keep in mind if you’re looking to design the most compelling portfolio websites.
1. Have clear branding
Just as it’s important for large corporations to have a brand identity, freelancers need to develop their own personal brand if they want to look professional in front of potential clients. This involves working on several branding elements, such as a logo, website, and product portfolio. Small details such as color, fonts, and the descriptions you use contribute to the overall image of a cohesive and professional brand.
2. Attract with a magnetic headline
Keeping users engaged on your website is yet another primary consideration. Statistics show that the longer visitors spend in a store, the more likely they are to make a purchase.
Having a compelling headline is a great way to reel in clients and entice them to view more of your portfolio. Check out this headline from a freelance designer’s website that’s both visually striking and highlights a key benefit that many clients want.
3. Ensure easy navigation
Users should be able to navigate your site easily and find the information they’re looking for within seconds. Firstly, this means that your website should have a logical sitemap, and the content should flow smoothly. Second, you need to work on getting to quick loading times. Slow websites can be frustrating for users and can have a devastating impact on your conversion rate.
Ready to Build Your Personal Brand?
Showcase your professional achievements and product portfolio with striking templates and design options on SmartSeller. Our user-friendly interface and easy-to-navigate online store builder means that you can setting up an online store without any programming experience.
View our affordable pricing options now or contact us for more details about custom website designs.