The e-commerce market in Malaysia has seen significant growth recently, owing to increasing smartphone penetration and shoppers’ interest to buy from around the globe. With an online store, you can reach millions of prospective customers. Do you want to enter the lucrative e-commerce market and make a fortune? Here are some must-have e-commerce features for an online store to find success in 2021:
Mobile-Friendly Store
Moving into 2021, mobile users will make up for a large percentage of the traffic on the internet, so you need to focus on mobile optimization. Shopping via mobile devices accounts for 47% of all e-commerce transactions in Malaysia, and it’s expected to increase by 30% in 2021. Create a mobile-friendly store with a responsive template that offers easy navigation and quick load times. It will decrease the bounce rate and improve conversions, leading to higher sales revenue.
SEO Friendly
SEO is a crucial factor for your online store. You need higher rankings than your competitors to beat your competition. Having an SEO-friendly online store will allow you to reach your potential customers more effectively and maximize sales. Ensure your brand is discoverable on top search engines, especially Google, as it generates 98.5% online traffic in Malaysia. Higher traffic on your online store means more opportunities to convert leads into customers.
Inventory Management
Running an online store successfully indeed rests on effective inventory management. Therefore, it’s important to have inventory management features to maintain accurate records of your products. Tools like product listing panel and product image watermark can help save a lot of time and energy. If you’ve got accounting software, the product CSV import feature can be handy to import and update the inventory records.
Online Payment Gateway
Bank transfers and credit card payments are the most-preferred payment methods among online shoppers in Malaysia. Your online store must have a secure online payment gateway to allow customers to pay online. As international shoppers have started showing interest in Malaysian e-commerce markets, your online store must offer top payment gateways like PayPal, Alipay, etc., to maximize sales.
Marketing Tools
Using the right marketing tools can give you a competitive edge in the online marketplace. A smart way to go about e-commerce revenue in 2021 is multi-channel selling, listing products on leading online marketplaces like Amazon and Lazada. Social media marketing is also essential to reach more prospective buyers. It’s crucial to have tools that support social media integration and help maintain a secure customer database for marketing.
Build an online store with SmartSeller
Use SmartSeller’s online store builder to build your online store. Our mobile-friendly interface and professional store templates allow you to create attractive and responsive websites without any programming experience. Moreover, our online store builder comes with a bundle of features, including inventory management tools, marketing tools, easy online payment integration, and more. Check out our pricing plans now and get started for as low as $4.90 per month!
Create your own online store today and get in touch with us.