Your eCommerce store can gain revenue from two types of customers: New customers and existing customers. In both cases, you can dramatically increase sales by offering helpful and relevant product recommendations in the form of upsells or cross-sells. On...
For small businesses, online marketing is a must. According to research by lnfusionsoft, only 15% of small businesses don’t plan to do any online marketing in 2018. This means that most businesses, including your competition, are likely to make efforts in on...
Social media is a wonderful marketing tool. It’s also pretty crucial in this day and age. Most customers use social media as a way to connect with the businesses they love, so it’s important to have a presence across at least some of the platforms...
When you first start out, nobody knows who you are. Your new site is relatively bare and you might only have a few products (or services) listed. Getting those first few sales in the door is incredibly challenging, because you’re not (yet) internet famous...
Email marketing is a must-have for any business with an online store. Roughly 18-percent of eCommerce store purchases come from email, according to a report from Custora. Though organic search and paid search ads slightly outperform email when it comes to sales, email...
When small businesses are looking to move their sales figures, one of the most common approaches they take is to offer a discount. Here’s a problem, though: Unless you do the prep work, your discounts might end up damaging your brand or cutting into your...
